Coming Q1 2026.
We got tired of watching employee advocacy fail.
So we're building Empada - the platform that finally makes it work.
Built by the team behind AuthoredUp, trusted by 50+ programs and thousands of creators who know what it takes to win on LinkedIn.
Purpose-built for employee advocacy programs, corporate influencers, and brand ambassadors.
What you actually want
You want shorter sales cycles.
You want prospects who show up already warm because they've been following your team.
You want top candidates mentioning your employees in their applications.
You want to stop hemorrhaging money on ads that don't work anymore.
You want your company visible where B2B decisions actually happen - LinkedIn. Not on a corporate page nobody follows, but through real people having real conversations.
Here's what happens when employee advocacy actually works:
- Sales cycles drop 25-30% in the first year
- Ten employees posting generate 100,000 to 200,000 monthly impressions
- Recruiters stop being your only pipeline for talent
- Your competition keeps relying on channels that stopped working two years ago
That's what you want.
But there is also an issue:
Most employee advocacy programs die in six weeks
You've probably tried this before.
Marketing got excited. A Slack channel was made. Everyone was asked to share company posts.
Week one: a few people shared.
Week four: three people (including the program manager).
Week six: silence.
Here's why 99% of programs fail:
- Nobody wants to sound like a corporate robot reposting press releases.
- Content prepared for employees doesn't sound like them.
- Managers focus on reports, not results.
- Leadership doesn't show up, so nobody else does.
- There's no long-term support - just the expectation it will work.
Sound familiar?
Empada exists because we got tired of seeing smart teams fail for the same reasons.
The shift: Employee advocacy isn't a marketing tactic
It's infrastructure.
Right now, B2B visibility lives on LinkedIn. But most companies still treat it like it's 2015.
Here's the reality:
- Authentic employee posts convert 3x better than ads
- Personal profiles get 5-10x more reach than company pages
- Cold outreach gets filtered before it's ever read
- Ad costs keep rising while conversions drop
- Google's AI summarizes your content before anyone clicks
Your competitors are already building programs that turn employees into credible corporate influencers.
What Empada actually does
Most employee advocacy tools are scheduling apps with basic analytics.
Empada is the platform for turning your team into people who drive real business outcomes through LinkedIn.
Content employees actually want to share.
AI that writes in each person's voice, not corporate speak. Content systems based on three years of performance data. Smart guardrails without killing creativity.
You're not getting a blank box and "good luck." You're getting content infrastructure built on what actually works.
Program management so you don't drown.
Launch pilots without overwhelming people. Onboard systematically. Support anxious first-timers. Scale from five to fifty without chaos.
Dashboard orchestrating everything from one place. Frameworks proven across 50+ programs. Support systems identifying who needs help before they quit.
Analytics that actually matter.
Not vanity metrics. Business impact.
Who's driving the most reach. What content works for which employee. Overall program impact. Integrations with your marketing and sales tools to connect employee activity to pipeline.
Not "we got 100,000 impressions." But "here's who's moving the needle, and here's why."
Why Empada is different
Empada starts with the goal - visibility and trust where your target audience is.
From there, we work backward:
- Help employees create content that builds their personal credibility
- Empower teams to share real expertise without anxiety or pressure
- Give managers tools to guide, not control
Empada is the tool your employees won't hate.
It puts their results front and center. It keeps workflows light, human, and effective. No dashboards for vanity. No robotic posting. Just measurable visibility, engagement, and trust.
Who this is for
B2B teams who want measurable visibility.
For leaders who want their people to become brand ambassadors.
For employees who want to share without the pressure.
For managers who want a living program that lasts and becomes company culture.
Ready to turn employees into corporate influencers?
Join the Waitlist
We're launching Q1 2026. Built the way we built AuthoredUp - slowly, carefully, and based on what actually works.
Be first in line when we open access.